Webmaster level: All
Since we launched the Webmaster Academy in English back in May 2012, its educational content has been viewed well over 1 million times.
The Webmaster Academy was built to guide webmasters in creating great sites that perform well in Google search results. It is an ideal guide for beginner webmasters but also a recommended read for experienced users who wish to learn more about advanced topics.
To support webmasters across the globe, we’re happy to announce that we’re launching the Webmaster Academy in 20 languages. So whether you speak Japanese or Italian, we hope we can help you to make even better websites! You can easily access it through Webmaster Central.
We’d love to read your comments here and invite you to join the discussion in the help forums.
quinta-feira, 28 de março de 2013
segunda-feira, 25 de março de 2013
A new opt-out tool
Webmasters have several ways to keep their sites' content out of Google's search results. Today, as promised, we're providing a way for websites to opt out of having their content that Google has crawled appear on Google Shopping, Advisor, Flights, Hotels, and Google+ Local search.
Webmasters can now choose this option through our Webmaster Tools, and crawled content currently being displayed on Shopping, Advisor, Flights, Hotels, or Google+ Local search pages will be removed within 30 days.
terça-feira, 12 de março de 2013
New first stop for hacked site recovery
Webmaster Level: All
We certainly hope you never have to use our new Help for hacked sites informational series. It's a dozen articles and over an hour of videos dedicated to helping webmasters in the unfortunate event that their site is compromised.
Overview: How and why sites are hacked
If you have further interest in why cybercriminals hack sites for spammy purposes, see Tiffany Oberoi’s explanation in Step 5: Assess the damage (hacked with spam).
Tiffany Oberoi, a Webspam engineer, shares more information about sites hacked with spam
And if you’re curious about malware, Lucas Ballard from our Safe Browsing team, explains more about the topic in Step 5: Assess the damage (hacked with malware).
Lucas Ballard, a Safe Browsing engineer, and I pretend to have a totally natural conversation about malware
While we attempt to outline the necessary steps in recovery, each task remains fairly difficult for site owners unless they have advanced knowledge of system administrator commands and experience with source code. For helping fellow webmasters through the difficult recovery time, we'd like to thank the steady members in Webmaster Forum. Specifically, in the subforum Malware and hacked sites, we'd be remiss not to mention the amazing contributions of Redleg and Denis Sinegubko.
How to avoid ever needing Help for hacked sites
Just as you focus on making a site that's good for users and search-engine friendly, keeping your site secure -- for you and your visitors -- is also paramount. When site owners fail to keep their site secure, hackers may exploit the vulnerability. If a hacker exploits a vulnerability, then you might need Help for hacked sites. So, to potentially avoid this scenario:
We certainly hope you never have to use our new Help for hacked sites informational series. It's a dozen articles and over an hour of videos dedicated to helping webmasters in the unfortunate event that their site is compromised.
Overview: How and why sites are hacked
If you have further interest in why cybercriminals hack sites for spammy purposes, see Tiffany Oberoi’s explanation in Step 5: Assess the damage (hacked with spam).
Tiffany Oberoi, a Webspam engineer, shares more information about sites hacked with spam
And if you’re curious about malware, Lucas Ballard from our Safe Browsing team, explains more about the topic in Step 5: Assess the damage (hacked with malware).
Lucas Ballard, a Safe Browsing engineer, and I pretend to have a totally natural conversation about malware
While we attempt to outline the necessary steps in recovery, each task remains fairly difficult for site owners unless they have advanced knowledge of system administrator commands and experience with source code. For helping fellow webmasters through the difficult recovery time, we'd like to thank the steady members in Webmaster Forum. Specifically, in the subforum Malware and hacked sites, we'd be remiss not to mention the amazing contributions of Redleg and Denis Sinegubko.
How to avoid ever needing Help for hacked sites
Just as you focus on making a site that's good for users and search-engine friendly, keeping your site secure -- for you and your visitors -- is also paramount. When site owners fail to keep their site secure, hackers may exploit the vulnerability. If a hacker exploits a vulnerability, then you might need Help for hacked sites. So, to potentially avoid this scenario:
- Be vigilant about keeping software updated
- Understand the security practices of all applications, plugins, third-party software, etc., before you install them on your server. A security vulnerability in one software application can affect the safety of your entire site
- Remove unnecessary or unused software
- Enforce creation of strong passwords
- Keep all devices used to log in to your servers secure (updated operating system and browser)
- Make regular, automated backups of your site
segunda-feira, 16 de abril de 2012
Updates to rich snippets
Webmaster level: All
Today we’re announcing two updates to rich snippets.
First, we’re happy to announce that product rich snippets, which previously were only available in a limited set of locales, are supported globally. Users viewing your site’s results in Google search can now preview information about products available on your website, regardless of where they’re searching from. Here’s an example of a product rich snippet:
Second, we’ve updated the rich snippets testing tool to support HTML input. We heard from many users that they wanted to be able to test their HTML source without having to publish it to a web page. This is now supported by the tool, as shown below.
If you have any questions or feedback about these changes, please let us know in our Help Forum. You can find more information about rich snippets in our Help Center and Webmaster Education site.
Today we’re announcing two updates to rich snippets.
First, we’re happy to announce that product rich snippets, which previously were only available in a limited set of locales, are supported globally. Users viewing your site’s results in Google search can now preview information about products available on your website, regardless of where they’re searching from. Here’s an example of a product rich snippet:
 |
| A product rich snippet from www.google.fr |
 |
| Preview rich snippets from HTML source |
segunda-feira, 11 de abril de 2011
High-quality sites algorithm goes global, incorporates user feedback
Over a month ago we introduced an algorithmic improvement designed to help people
find more high-quality sites in search. Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic.
Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.
Based on our testing, we’ve found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively. Google's quality guidelines provide helpful information about how to improve your site. As sites change, our algorithmic rankings will update to reflect that. In addition, you’re welcome to post in our Webmaster Help Forums. While we aren’t making any manual exceptions, we will consider this feedback as we continue to refine our algorithms.
We will continue testing and refining the change before expanding to additional languages, and we’ll be sure to post an update when we have more to share.
find more high-quality sites in search. Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic.
Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.
Based on our testing, we’ve found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively. Google's quality guidelines provide helpful information about how to improve your site. As sites change, our algorithmic rankings will update to reflect that. In addition, you’re welcome to post in our Webmaster Help Forums. While we aren’t making any manual exceptions, we will consider this feedback as we continue to refine our algorithms.
We will continue testing and refining the change before expanding to additional languages, and we’ll be sure to post an update when we have more to share.
sexta-feira, 17 de dezembro de 2010
New hacked site notifications in search results
Webmaster level: All
Today we’ve added a new notification to our search results that helps people know when a site may have been hacked. We’ve provided notices for malware for years, which also involve a separate warning page. Now we’re expanding the search results notifications to help people avoid sites that may have been compromised and altered by a third party, typically for spam. When a user visits a site, we want her to be confident the information on that site comes from the original publisher.
Here’s what the notification looks like:
Clicking the “This site may be compromised” link brings you to an article in our Help Center which explains more about the notice. Meanwhile, clicking the result itself brings you to the target website, as expected.
We use a variety of automated tools to detect common signs of a hacked site as quickly as possible. When we detect something suspicious, we’ll add the notification to our search results. We’ll also do our best to contact the site’s webmaster via their Webmaster Tools account and any contact email addresses we can find on the webpage. We hope webmasters will also appreciate these notices, because it will help you more quickly discover when someone may be abusing your site so you can correct the problem.
Of course, we also understand that webmasters may be concerned that these notices are impacting their traffic from search. Rest assured, once the problem has been fixed, the warning label will be automatically removed from our search results, usually in a matter of days. You can also request a review of your site to accelerate removal of the notice.
If you see this notification appearing on your site’s listing, please take a look at the instructions in our Help Center to learn how you can begin to address the problem. Together, we can make the web a safer place.
Today we’ve added a new notification to our search results that helps people know when a site may have been hacked. We’ve provided notices for malware for years, which also involve a separate warning page. Now we’re expanding the search results notifications to help people avoid sites that may have been compromised and altered by a third party, typically for spam. When a user visits a site, we want her to be confident the information on that site comes from the original publisher.
Here’s what the notification looks like:
Clicking the “This site may be compromised” link brings you to an article in our Help Center which explains more about the notice. Meanwhile, clicking the result itself brings you to the target website, as expected.
We use a variety of automated tools to detect common signs of a hacked site as quickly as possible. When we detect something suspicious, we’ll add the notification to our search results. We’ll also do our best to contact the site’s webmaster via their Webmaster Tools account and any contact email addresses we can find on the webpage. We hope webmasters will also appreciate these notices, because it will help you more quickly discover when someone may be abusing your site so you can correct the problem.
Of course, we also understand that webmasters may be concerned that these notices are impacting their traffic from search. Rest assured, once the problem has been fixed, the warning label will be automatically removed from our search results, usually in a matter of days. You can also request a review of your site to accelerate removal of the notice.
If you see this notification appearing on your site’s listing, please take a look at the instructions in our Help Center to learn how you can begin to address the problem. Together, we can make the web a safer place.
sexta-feira, 10 de dezembro de 2010
Webmaster Tools’ Holiday Update
Webmaster Level: All
Just in time for the holidays, the Webmaster Tools team has updated the "Search queries" and "Links to your site" features.
Search queries with top pages:
Throughout the past year we’ve made some significant changes to the search queries feature in Webmaster Tools. We've received lots of feedback about this tremendously popular feature. One frequent request we heard was that people wanted to be able to see search queries data for their site’s individual pages. Well, we totally agreed that this would be useful and promptly set out to add this functionality to search queries. The fruits of our effort have finally ripened enough on the vine and are ready for you to enjoy. Now when you visit the search queries feature in Webmaster Tools you'll see a new tab titled "Top Pages." The "Top Pages" tab lists impression, click, and position data for the top pages on your site based on their performance in Google's search results.
If you click on one of the individual pages listed you’ll see a list of the queries driving traffic to that page, along with impressions and number of clicks for each query.
Just like in the "Top queries" view, you can click on a specific query to see more detailed data and evaluate how the query is performing across the whole site.
To make filtering in search queries even easier, we've added pie charts to show visually the proportions of search type, location and traffic. Also in the "Top queries" view, you can now specify “containing” or “not containing” when filtering queries.
Links to your site with intermediate links:
Links to your site now shows when a particular URL redirects. If there's a link to your site that links to URL1 which then redirects to URL2, we are now showing the link from URL1 to URL2 as an intermediate link. We also added a "Download all links" option to all the tables in the Links to your site feature.
Now that you know about these updates, please take a few minutes to check them out for your site. We hope it will provide you with a little bit of extra joy this holiday season. Let us know what you think by submitting a comment here or posting in our Webmaster Help Forum. Happy Holidays from the Webmaster Tools team!
Just in time for the holidays, the Webmaster Tools team has updated the "Search queries" and "Links to your site" features.
Search queries with top pages:
Throughout the past year we’ve made some significant changes to the search queries feature in Webmaster Tools. We've received lots of feedback about this tremendously popular feature. One frequent request we heard was that people wanted to be able to see search queries data for their site’s individual pages. Well, we totally agreed that this would be useful and promptly set out to add this functionality to search queries. The fruits of our effort have finally ripened enough on the vine and are ready for you to enjoy. Now when you visit the search queries feature in Webmaster Tools you'll see a new tab titled "Top Pages." The "Top Pages" tab lists impression, click, and position data for the top pages on your site based on their performance in Google's search results.
If you click on one of the individual pages listed you’ll see a list of the queries driving traffic to that page, along with impressions and number of clicks for each query.
Just like in the "Top queries" view, you can click on a specific query to see more detailed data and evaluate how the query is performing across the whole site.
To make filtering in search queries even easier, we've added pie charts to show visually the proportions of search type, location and traffic. Also in the "Top queries" view, you can now specify “containing” or “not containing” when filtering queries.
Links to your site with intermediate links:
Links to your site now shows when a particular URL redirects. If there's a link to your site that links to URL1 which then redirects to URL2, we are now showing the link from URL1 to URL2 as an intermediate link. We also added a "Download all links" option to all the tables in the Links to your site feature.
Now that you know about these updates, please take a few minutes to check them out for your site. We hope it will provide you with a little bit of extra joy this holiday season. Let us know what you think by submitting a comment here or posting in our Webmaster Help Forum. Happy Holidays from the Webmaster Tools team!
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